FreeYumm.
FreeYumm makes snacks that are genuinely free of the top 9 allergens: real product integrity, built by a mom who needed it to exist. “Allergen‑friendly” is a promise most parents have been burned by before, usually by something that tastes like the compromise it is. Our job was to make FreeYumm look and feel like the exception.
Social media.
We turned FreeYumm’s social media into a coordinated brand and sales channel. Each campaign is built around a clear goal, supported by strategic photography, thoughtful design, compelling copy, and a cohesive content calendar. We also identify and reach out to aligned brands and influencers for collaborations that expand reach, strengthen credibility, and support each campaign. Every post is designed to guide audiences from discovery to purchase, whether online or in‑store.
to purchase.ONLINE AND IN-STORE
Paid ads.
Our paid strategy is built around a different kind of conversion: not “add to cart,” but “pick it up off the shelf.” When FreeYumm lands in a retailer like Costco, ad spend is timed and targeted to drive people into that specific store, aware of the drop and actively looking for the product before they even walk in. Every ad ties the digital moment to the physical one: location‑aware targeting, retailer callouts, and copy that turns “I saw this online” into “I found it at Costco.” It’s advertising measured by what matters most to a retail partner: real movement off real shelves.